STRATEGIC CONSULTING SINCE 1996

Priority has grown from our humble beginnings to become one of Malaysia's largest local, independent consultancies. We are focused on providing your business with value added, in-depth communication know-how seen from a strategic business management perspective.

BUILDING A BETTER FUTURE THROUGH COMMUNICATION

Our vision is simple, our mission is clear. We are building a better future through what we are most passionate about and what we do best; communication.

WE'RE A MIXED BAG. MEET THE TEAM.

Young. Experienced. Diverse. Focused. Dynamic. Professional. Current. Forward Thinking. Fun. Committed. Driven to Excel.

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CHUAH EWE TEIK

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ELAINE CHUAH

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KAREN LIM

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ASHLEY LIM

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LIVAN BAI

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FOO MEI LING

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JOEY

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ALVINA TAI

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AMELYN ANG

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NATASHA LOO

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CALVIN SYMONS

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KENNY LIM

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ATIQAH ZAINI

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DARA SHAIPUDIN

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NUR AZHANI

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LAWRENCE TAN

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NIGEL CHONG

CHUAH EWE TEIK

Executive Chairman

If sugar can 'kill', why use salt?

Ewe Teik is the Executive Chairman of Priority. He was actively involved in international corporate management and has held key appointments that include Managing Director, Country Director, Chief Executive Officer and Regional Manager both locally and in South East Asia. He brings with him an extensive level of people and business management experience and expertise that culminates from over 35 years of business management experience within Southeast Asia. He has a wealth of experience in legal, financial and business management in a wide range of businesses from life sciences to food additives, pharmaceuticals and biotechnology. Always seen with a distinguished pipe in hand, Ewe Teik, who is a farmer at heart, enjoys swimming, tending to his perfectly manicured garden and searching for the world's best steak wherever he globe-trots to.

ELAINE CHUAH

Executive Director

Desiderata...

'Welcome To The Priority Family!' is Elaine's signature greeting since 1996 to all who join the company. Elaine steadily built the company from its humble beginnings into one of the largest and most successful independent PR consultancies in Malaysia. She had the entrepreneurial vision to differentiate Priority and establish the company's core competencies in technology, lifestyle-luxury brands, and corporate PR since its inception, an expertise which still stands firm today. As a firm believer in Servant Leadership, her work ethic and management style has won the respect and confidence of global clients, and has positioned the company as a great place to work, learn and lead. Elaine oversees all client accounts and is actively involved in providing strategic counsel and working with the team to develop and deliver impactful, results-driven campaigns for our clients. She is a devoted mother of two that enjoys travelling and eating, and is a sci-fi geek that still looks heavenwards and dreams of inter-planetary travel, replicators and holo-decks becoming a reality in her lifetime.

KAREN LIM

General Manager

John 3:16
My beloved made it possible for me...

Karen is one of the cornerstones of Priority. Having been with the company since 1999, Karen has extensive experience in communications consulting, and her passion lies in lifestyle and corporate work. Karen oversees client services and manages key accounts for the company. Karen is well-known and well-loved amongst clients and media alike. Always armed with a ready smile and her trademark laugh, she takes extreme pride in bringing service excellence to the next level. While she fervently supports the Red Devils, she is actually an angel in disguise, and spends her off-work time with her family and trying out new recipes.

ASHLEY LIM

Group Account Director

Searching for the perfect cookie

Ash has spent most of his working career in the practice of strategic planning, communications and a wee bit of journalism. He is responsible for strategic counsel for the Technology and Corporate Practice at Priority, and oversees the operations of core tech and corporate accounts. A lifelong fan of Tottenham Hotspur, he enjoys his weekend kickabouts and family outings, and is still on the hunt for the perfect cookie.

LIVAN BAI

Sr. Account Director

Alone we can do so little; together we can do so much - Helen Keller

Livan has more than a decade of experience in the PR industry. She leads the consumer technology team and has over the years developed excellent media relations. She is also known as the media BFF among media circles and is always ready to build even more connections over a shared plate of grilled chicken wings.

FOO MEI LING

Sr. Account Director

I believe in magic!

Mei Ling leads many of Priority's fashion and lifestyle accounts. Armed with a strong background in the retail and fashion industries, she often lets her imagination run wild by way of fancy words and artsy doodles. She loves travelling and aspires to jet set around the world one day.

JOEY

Accounts and Admin Manager

我们都是一家人

Joey is Priority's employee number three and our longest serving colleague. She began her career as an Accounts Executive and steadily moved up the ranks. Today, she heads the roles of HR, Finance, Accounts and Administration and is the general 'Go-To-Gal' that makes Priority tick. Always ready to service with a smile, Joey is a beacon of light and source for everyone who needs guidance and help around the office. She is the resident Karaoke Queen, and she loves to strike a pose with her advanced Yoga techniques and read in her spare time.

ALVINA TAI

Assistant Account Manager

That's Hot!

Alvina is part of the Luxury Lifestyle and Retail team. She loves everything and anything to do with beauty and is a self-proclaimed 'Beautyholic'. She also enjoys Asian food, shopping (beauty & fashion) as well as watching horror movies.

AMELYN ANG

Account Director

Be kind whenever possible. It is always possible.

Amelyn began her career in a global consulting firm before discovering her passion in Public Relations when she joined Priority. She is in the lifestyle team managing a wide range of clients that are industry leaders in fashion, luxury, retail, tourism and skincare. A creative perfectionist with a knack for nail art, she also enjoys travelling, dancing and diving.

NATASHA LOO

Account Manager

The only bad workout is the one you didn't do!

Natasha is part of the lifestyle and luxury brand team in Priority. She has a passion for fashion, is hooked on TV shows, loves food and travelling.

CALVIN SYMONS

Sr. Account Manager

I'm FAT...as in Funny, Alive!, Techy

What's in the name?
C - Chelsea FC forever
A - Allergic to bad road etiquette...especially drivers who don't indicate!
L - Loves food...no. Seriously...LOVES FOOD
V - Vibrantly verbose
I - Introspective, inquisitive, intelligent, all traits of an Introvert right?
N - Nirmalini :)

KENNY LIM

Sr. Account Manager

Knowing is not enough, we must apply. Willing is not enough, we must do - Bruce Lee

Kenny is a core part of the Technology and Corporate Practice. More of a nerd than a geek, Kenny is a technology and gadget enthusiast who loves football as well (not the US or Aussie variety mind you), and is hoping to recapture his passion for comics someday.

ATIQAH ZAINI

Account Manager

Someone once said, "Be who you are and say what you feel, because those who mind don't matter, and those who matter don't mind".

Atiqah joined Priority with a background in PR consulting with a local agency. She is part of the Technology team and balances her time between client servicing and pinching snacks. In her free time, Atiqah enjoys writing and crafting and has an insatiable appetite for lame jokes.

DARA SHAIPUDIN

Sr. Account Manager

If you want to feel rich, just count all of the gifts you have that money cannot buy.

Dara is a core part of the Consumer Technology Practice. Armed with a Bachelor's degree in Communication and Media Management, she has also PR experience in working with industries like automotive, defence, manufacturing, property and the healthcare sector. Outside of work, she is equally enthusiastic about the wild outdoors and sports. A brown-belter in Karate and an experienced fencer, she enjoys trying out unique sports (most recent being dragon boating) and spends some of her weekends managing her family's farm-stay retreat. Crossing off countries on her travel list slowly but surely, she believes that it is through travelling that one can experience and marvel at the beauty and wonders the world has to offer. She hopes to one day watch the northern lights in Iceland.

NUR AZHANI

Account Executive

I love 'suffering' with a nice soundtrack.

Hani joined Priority with a background in customer service from the hospitality and financial services industries. She is part of the Consumer Technology Practice of Priority. Quirky and an oddball, this proud mother of cats enjoys watching and discussing films in her free time as she has a great passion for the visual-audio form of art. To date, she has a collection of close to 20 lipsticks (and the numbers are growing)- an obsession she can't explain.

LAWRENCE TAN

Account Executive

Here's the mini-cherry on top of the regular cherry on top of the sundae of awesomeness that is my life. - B. Stinson :)

Lawrence is the latest recruit of the Luxury Lifestyle and Retail Team. He joined Priority after completing his degree in HELP University. Lawrence believes attitude is always more important than talent. He is also very loyal for he is an Arsenal fan. (Why so? He still supports them although the team constantly lets him down!!!!)

NIGEL CHONG

Account Executive

If Your Ship Doesn't Come In, Swim Out To It!

Nigel is one of Priority's newest members attached to the Tech and Corporate consulting team. Armed with a Masters in Mass Communications, Nigel started off his career in Sales and Marketing in the construction, building and engineering industry before joining Priority to pursue his passion in communications. When he's off work, he is an automobile and a gym junkie who has a soft-spot for his adopted Silky Terrier.

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